Cookie Policy

Ella London

This Cookie Policy explains how Ella London uses cookies and similar technologies when you visit our website. It outlines what cookies are, why we use them, and how you can control your preferences.

By continuing to browse or use our website, you agree to the use of cookies in accordance with this policy.

1. What Are Cookies

Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit a website.

They help us to:

• Ensure the website functions correctly
• Improve website speed and performance
• Understand how visitors interact with our content
• Provide relevant marketing and personalised advertising

Cookies do not typically contain directly identifiable personal information. However, certain technical data may be linked to your browsing activity in order to enhance your overall experience.

2. Types of Cookies We Use

a. Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core features such as:

• Page navigation
• Secure account access
• Shopping cart functionality
• Basic security features

Without these cookies, certain parts of the website would not function properly.

b. Analytical Cookies

Analytical cookies help us understand how visitors use our website. They provide insights such as:

• Website performance metrics
• User behaviour patterns
• Most visited pages and traffic sources

This data allows us to refine our website structure, improve usability, and optimise your shopping experience.

c. Marketing Cookies

Marketing cookies help us:

• Track browsing behaviour across pages
• Display relevant advertisements
• Measure campaign performance
• Better understand customer interests

These cookies may be placed by Ella London or by carefully selected third party advertising partners.

3. Managing Your Cookie Preferences

When you first visit our website, you are provided with the option to accept or customise your cookie preferences.

You may also adjust your browser settings at any time to:

• Delete existing cookies
• Block all cookies
• Allow cookies only from specific websites
• Receive notifications before cookies are stored

Please note that disabling certain cookies may affect website performance and limit some features of your shopping experience.

4. Contact Information

If you have any questions regarding this Cookie Policy or how we use cookies, please contact us at:

Email: info@ellalondon.co.uk

Ella London is committed to transparency and compliance with applicable UK data protection regulations, including the UK GDPR.