Privacy policy
Last updated: May 26, 2026
Ella operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ella is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with the Services and as permitted by applicable law, we may collect:
• Contact details including your name, billing and shipping address, phone number, and email address
• Payment information including payment confirmation and transaction details
• Account information including login credentials, preferences, and settings
• Transaction information including viewed products, cart activity, purchases, returns, exchanges, and cancellations
• Communications with us including customer support messages and enquiries
• Device information including browser type, IP address, device identifiers, and network information
• Usage information regarding how you interact with and navigate our Services
PERSONAL INFORMATION SOURCES
We may collect personal information:
• Directly from you when you create an account, place an order, contact us, or otherwise provide information
• Automatically through cookies, analytics tools, and similar technologies when using the Services
• From service providers who help us operate our business and process transactions
• From business partners or third parties where permitted by law
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information to:
• Process and fulfil orders
• Provide customer support and respond to enquiries
• Arrange shipping and delivery
• Process payments, refunds, returns, or exchanges
• Improve website functionality and shopping experience
• Prevent fraud, abuse, or unauthorized activity
• Communicate with you regarding your account or orders
• Send marketing communications where legally permitted
MARKETING AND ADVERTISING
We may send marketing communications via email or other channels where legally permitted. You may unsubscribe at any time using the unsubscribe link included in marketing emails.
We may also display personalised advertising based on your interactions with our website and products.
HOW WE DISCLOSE PERSONAL INFORMATION
We may share your information with trusted third parties where necessary to operate our business, including:
• Shopify and technology providers
• Payment processors
• Shipping and fulfilment providers
• Customer support providers
• Analytics and advertising partners
We may also disclose information where required by law or to protect our rights, prevent fraud, or enforce policies.
RELATIONSHIP WITH SHOPIFY
Our store is hosted by Shopify, which enables us to provide our Services to you. Shopify may collect and process information relating to your use of the Services in accordance with its own privacy practices.
To learn more about Shopify's privacy practices, please visit:
https://privacy.shopify.com/
THIRD PARTY WEBSITES
Our website may contain links to third-party websites. We are not responsible for the privacy, content, or practices of any external websites or services.
CHILDREN'S PRIVACY
Our Services are not intended for children and we do not knowingly collect personal information from children.
SECURITY AND RETENTION
We take reasonable steps to protect your information. However, no transmission or storage method can be guaranteed to be completely secure.
We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.
YOUR RIGHTS
Depending on your location, you may have rights regarding your personal information, including:
• Right to access personal information
• Right to request correction of inaccurate information
• Right to request deletion of personal information
• Right to object to certain processing activities
• Right to data portability where applicable
• Right to withdraw consent where processing relies on consent
To exercise your rights, please contact us.
INTERNATIONAL TRANSFERS
Your personal information may be transferred, processed, or stored outside your country of residence. Where required, we implement safeguards to protect transferred personal data.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be published on this page.
CONTACT
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:
Email: support@ellalondon@gmail.com